Our guiding principles are:

• Understand our clients’ marketing strategies, and offer advice, where appropriate.
• Ensure readers can get the information they need easily, and that content is clear and easy to read.
• Fast page download speeds on phones and computers.
• Sites must look equally well on small mobile as well as large desktop screens.
• Use efficient and updated software and fast servers.
• Train clients in how to maintain and update content.
• Continuously monitor website performance.